Hollywood Movie Analysis by Social Network Analysis and Text Mining

Authors

  • Jong-Min Kim University of Minnesota at Morris
  • Xingyao Xiao University of Minnesota at Morris
  • Iksuk Kim California State University at Los Angeles

DOI:

https://doi.org/10.7903/ijecs.1731

Keywords:

Text Mining, Social Network Analysis, Movie Marketing Strategy

Abstract

Analyzing the success of movies has always been a popular research topic in marketing. Movie title can be important enough to attract audience attention. We investigate the relationship between the most frequently used movie title keywords and Return on Investment (ROI) together with movie performance data.

Author Biographies

Jong-Min Kim, University of Minnesota at Morris

I am Full Proferssor of Statistics.

Xingyao Xiao, University of Minnesota at Morris

Graduate student at Boston College in this fall.

Iksuk Kim, California State University at Los Angeles

Associate Professor of Marketing

References

Here are three (3) reviewers. Thank you.

Reviewer #1

Broderick O. Oluyede, Ph.D.

Full Professor

Department of Mathematical Science

Georgia Southern University

Email: boluyede@georgiasouthern.edu

Reviewer #2

Yoonsung Jung, Ph.D.

Biometrician/Research Scientist

Cooperative Agricultural Research Center

AGRL Room 112

Prairie View A&M University

Prairie View, TX 77446

Email: yojung@pvamu.edu

Reviewer #3

Sarjinder Singh

Full Professor

Department of Mathematics

Department of Mathematics

Rhode Hall 223

MSC 172 Texas A&M University-Kingsville

Kingsville, Texas 78363-8202

email: sarjinder.singh@tamuk.edu

Reviewer #4

Keon-Hyung Lee, PhD, MPH

Professor & Director

Askew School of Public Administration and Policy

Florida State University

Tallahassee, FL 32306-2250

email: klee2@fsu.edu

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Published

2020-06-30

Issue

Vol. 11 No. 1 (2020)

Section

Marketing issue for e-commerce